Levi Strauss & Co.

Creative Direction, Production

Levi Strauss & Co. (LS&Co.) is a globally recognized American clothing company best known for its Levi’s brand of denim jeans. From 2023 to 2025, I served as the creative director and producer of Tell Us Your Story, an interview series showcasing Black employees at LS&Co.

I developed the theme for each episode, identified key internal programs to highlight in commercial segments, and selected employees to feature. I also crafted interview questions, shaped the overall look and feel of the series, and managed production logistics. Additionally, I oversaw project management, ensuring timely episode completion and organizing both in-person and virtual screening events.

Over two years, we produced eight episodes, featuring 20+ employees and averaging 200 viewers per episode. This initiative was sponsored by Project Onyx, LS&Co.'s Black employee resource group.

See below for the 2023 Juneteenth episode, which was featured on the Levi Strauss & Co. investor blog:

Collaborator: Shalonda Welborn

Video Editor: Tony Nuñez

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